Digital Clarity - London
Beginning as a search engine Digital Clarity will usually have approach and performance at the heart of everything we do. Our organization was founded by people who have assisted to develop web and many of its company models as we know them now. As an organisation, Digital Clarity’s expert teams have extensive experience across a wide range of company markets. We are Google certified partners and consequently are at the forefront of Search and PPC knowledge
Our firm emphasises simplicity, creativity and analysis has developed a standing name for providing customers with innovative solutions that allow them to address their demands. However, the combined experience enables us to bring a level of service and expertise usually accessible only to large firms.
Through building strong relationships with all of our customers, Digital Clarity are capable enough to recognize every customers requirements, companies and industries orders to create the maximum potential for any business online regardless of what size or range.In short, Digital Clarity plans, designs and executes digital marketing techniques across multiple ad platforms and social media networks for a wide range of customers to aid each of them establish a uniform brand identity across the digital spectrum.
The digital spectrum is mutable, but if your company? If you are interested in some of the services we supply, please never hesitate to Contact us and make a difference to your online presence today.
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Business Operation Hours
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Monday
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9:00 AM to 5:00 PM
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Tuesday
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9:00 AM to
5:00 PM
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Wednesday
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9:00 AM to 5:00 PM
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Thursday
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9:00 AM to 5:00 PM
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Friday
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9:00 AM to 5:00 PM
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Saturday
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Closed
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Sunday
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Closed
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Other Services:
- Social Media
- Design
- Analytics
Additional Information
As an agency that started as one of the first boutique search consultancies, it was only a matter of time that clients were asking us to optimise and design landing pages for better search optimisation in both SEO and PPC.Making the decision to incorporate the skills and knowledge learnt from this background allowed Digital Clarity to become absolute major player in Web Design Companies in the UK. Designing pages by understating analytics and buying habits helped Digital Clarity start building effective pages for a wide spectrum of businesses that want to achieve hugely varied goal, from ecommerce to public services.Understand what the numbers mean and push your online business in the right direction.Digital Clarity is at the forefront of analytics knowledge and we utilise this with every client where possible.
Using advanced software that has been specially developed to measure website data, web analytics can tell you exactly how different variables are impacting upon your website and how this could influence your business.Analytics is a way of gaining insight into how much traffic is reaching your website as a result of your campaigns and how your visitors are engaging with your website. From this you are able to identify what is and aren’t working and use this information to improve user experience on your website.The rise of client-side trading desks in the last few years has fuelled the growth of the display market.
There is a huge demand for companies to target and re-target prospective customers across all kinds of devices including desktop, mobile phones and tablets – there is also an increasing need varying types of display advertising formats, ranging from banner advertising, to dynamic video and rich-media advertising formats.
Real Time Bidding (RTB)
Alongside Search, Display advertising is the fastest growing areas in advertising globally, and constitutes a market that when combined, is bigger than TV. Now that display advertising can be purchased, delivered and analysed in real-time, suggests that the trajectory for this market can only be upward.
By 2017 59% of UK digital display ads will traded Programmatically (Magbna Global)
Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent (eMarketer)
Worldwide Programmatic ad spending to leap to $32.6 billion by 2017 (Magbna Global)
How can programmatic advertising help?
Real-time bidding (RTB) display advertising can take a lot of lessons from its search sibling. Display is now fare more measurable and efficient.Programmatic needs to seriously be considered in any advertising campaign as well as the changes it brings within the advertising landscape.One of Programmatic’s biggest benefits it allows for strategic targeting of the right audience, at the right time, the place and importantly, on the right device. You are reaching your target audience based on the correct demographic, in real time.
Some of the benefits include:
Improved Performance
Better Attribution
Higher ROI / profit margins
Lower Cost per Acquisition (CPA)
Reduces media wastage
Open transparency on placement & performance
3rd party tagging
Re-targeting
Efficient trafficking
Multiple media formats
In order to set up a successful display advertising campaign, the clients audience, scope, reach and demographic need to be absolutely understood. From this, Digital Clarity can then collaborate a well thought out strategy and process which takes into account the audiences contextual behaviour in order to target the right people and the right platforms. From there we are able to implement a campaign using the information gained and focus this around the key components.
This is a tried and tested resource which in tany RTB is continually optimised, managed and tested. Full reports using analytics are provided to every client to ensure a full understanding of the advertising campaigns is maintained and any necessary changes or issues are highlighted.
Products and Services
PPC
PPC stands for Pay Per Click. It is the abbreviation for a number of paid search advertising platforms, the main and most widely used being AdWords from Google,PPC is one of the most effective online marketing services that can generate instant activity and instant results around new and also existing websites.
Pay Per Click is a highly effective advertising platform that is able to effectively match when people search for your product or service with a relevant advertisement tailored to your site and products. This then drives engaged and targeted customers to the relevant website via a tailored landing page. This contains the appropriate information, keywords and structure which in turn, is recognised by Google algorithms and ranked accordingly.
Social Media
Digital Clarity offer a wider range of Social Media strategy, management and implementation services. From setting up accounts, content creation and structure through to detailed measurement and deliver.Ranging from social-networking sites to blogs, videos and content creation; social media is a major marketing outlet for businesses. It makes the leap from professional to personal possible, allowing businesses to establish a strong relationship with their customers. Digital Clarity are at the forefront of forward thinking within the spectrum of Social Media Agencies.
Languages Spoken
English