Pay Per Click (PPC)
Pay per click advertising (or paid search) is a form of internet advertising where the advertiser only pays the hosting website money when a visitor clicks on their ad, this is knows as CPC (Cost Per Click). On Google and other search engines, the sponsored results you see above and down the side of the natural (organic) search results are PPC ads. Advertisers bid on keyword terms in the form of three matches, broad match, phrase match and exact match. Various content networks and shopping comparison websites charge a fixed fee for CPC however.
Pay per click is a very effective strategy for any type of website, when conducted professionally, you can drive a massive amount of high quality, targeted traffic to your site. This is more useful for websites that sell products or services on their site as you will get more of a return and therefore a larger click budget to apply to your PPC campaigns... Ultimately, this obviously depends on your goals however and if you hire us to manage your PPC, then this would be something we would discuss with you so we can implement a targeted and rewarding strategy for you.
Our Pay Per Click Solutions
The benefit of PPC is that within minuted or setting up a campaign, you can be appearing on the first page of a search engine for your target keywords, extremely rewarding for new websites where their search engine optimisation efforts haven't had a chance to take effect.
At Clubnet Search Marketing, we offer full management of your PPC campaign which includes the following:-
Set up and creation of your campaigns and ad groups. Structured neatly and professionally
Extensive keyword research into your industry to identify which keywords are expensive and which aren't
Competitor analysis and research
Bid and campaign management tailored to meet your budget criteria
Ad design, copy and split testing
Landing page optimisation to help you improve your conversion rate
Reporting on campaign performance
We also offer just the initial set up of your campaign, if you choose to opt for this service, then we will literally just set up your campaigns and ad groups, group your keywords throughout, create your ads and hand you back a 'ready-to-go' campaign. We do not advise this if you have no experience of running a PPC campaign as any campaign requires ongoing optimisation and you should always be looking at improvement areas but as a more affordable solution for some businesses, this service will get you going.
Social media is huge right now and more and more businesses are realising the benefits and power of social media and the potential reach yet there are millions of businesses worldwide that have yet to tap into the social sphere online and subsequently are missing out on brand exposure, growth and development and increasing customers/sales. Social media can be utilised whatever the size of your company to reach old customers, gain new ones and build or maintain credibility and reputation among consumers. Social media is the process of sharing media, information and user generated content online via the ever growing collection of websites and applications that facilitate any form of interaction.
Link Building & Link Acquisition
Building links to websites has always been at the forefront of any online SEO strategy. And, along with everything else overtime, subsequently resulted in an endless stream of manipulative bots/scripts and spam. Only recently have we seen some real significant algorithm updates from Google to combat the masses of low quality garbage cluttering the web and whilst many refer to link building as a process in itself, there is much more to link building that taps into other marketing methodologies meaning that 'link building' isn't always an accurate description of what would be included in a legitimate link building campaign.