Content Marketing Services
Key to the successful performance of your website is content. Sites presenting a wealth of useful information in a variety of formats are outperforming those without.To perform well every website needs a strategy for adding high quality content on a regular basis. A task that can at first sound daunting, but with help from Brown Bear Media, is one that can soon become profitable and enjoyable.
If your website is suffering from lack of visitors, poor search engine rankings and few shares across social media then we can help.Our content marketing service ensures your website and social channels are getting regularly updated by the right kind of content that tells your story, engages your audiences and encourages the actions you desire.
A well run Pay Per Click (PPC) campaign can bring a business fast and cost effective results. It is a great way for any website, large or small to get targeted traffic quickly and on budget.We have a wealth of experience in managing successful PPC campaigns.Brown Bear Media is an Official Google Partner,Brown Bear Media is an official Google Partner, which means that Google has recognised us as a PPC service provider and equips us with some hugely helpful resources. For you, this means that combined with our knowledge and experience of running PPC campaigns we also have:
A direct line to an account manager at Google Adwords full of helpful advice and suggestions
Access to a wealth of training and development resources designed to keep you one step ahead of the competition
The ability to turn £25 into £100 Adwords credit for new customers.
Benefits of Pay Per Click advertising,Through our ppc management your ads will be:,adjusted to meet the needs of changing markets
refreshed regularly to keep advert copy fresh, timely and targeted,cost effective,tracked for conversions,We can also offer training in the basics of running a pay per click campaign. Understanding the metrics is the key to success and we have lots of experience in this field.
SEO is key to your website achieving a high position in natural search results. Particularly when people are looking on-line for products and services like yours. The higher your natural listing the more likely it is to be clicked. Resulting in greater numbers of targeted visitors to your site ready for conversion into new customers.Each of our SEO services is carefully designed to help you achieve and maintain these high rankings. They are created to appeal to the search engine’s desire for quality and authority, adhere to best practice and use only ethical SEO techniques.
Not only do we drive targeted traffic, we also measure whether these new visitors are doing what you want when they reach you. Whether that’s making a purchase, signing up for a newsletter or making an enquiry. You’ll have the data you need to find out how to increase conversion rates.Our Approach to SEO,Our first task is to align our goals with yours. We want to know what you want to achieve through SEO. Who are your target consumers? How do they search for businesses like yours? How do you want them to act on your site? Our first meeting is to discover all this and more.
Once we fully understand this only then do we focus on building a strategy unique to your business. This includes:,An SEO auditWe conduct research into your market, your consumers, your competitors and your keywords. We also assess the current performance of your website to uncover anything that’s negatively impacting your search engine performance.Optimising your website for search engines and customers
First we address issues affecting your search engine performance. This includes page load times, poor coding and use of keywords in meta data and throughout copy.We then focus on improving the overall experience for customers. After all there’s no point bringing new visitors if they aren’t going to convert. We encourage them to take the action you desire by adding and improving the quality of your content. Make the site structure and customer journey easier to navigate. Create stronger calls to action, deal with drop off points and encourage social linking and liking to name just a few.
Helping customers find you off-site
Alongside improvements onsite, we look at where your potential customers are already gathering online and develop ways to reach out to these communities. We discover what your customers want to read, watch, blog and share and create content that meets these demands. We build relationships with these communities to position you as an authority and thought leader in your field. Whether this is through guest blogging, informative articles and white papers, videos or apps. Creating and sharing high quality content is key to organically acquiring natural links and social likes from relevant sites that drive targeted traffic.
Important to any SEO campaign is the ability to monitor its performance and effectiveness. With our regular reporting you’ll have insight into your visitor analytics and trends. See who is visiting your site, from where and what they do once they are there. We’ll also provide analysis as to what this means for your business. As well as details of where and how the focus of your campaign may need to change.