Content Marketing
“Content” is a term used to describe pretty much anything that you put online. Your website is content. Your blog posts, they’re content. Your videos, photos, guides, social media updates – they’re all content. It’s what powers businesses today.We understand what type of content works online. We understand what it takes to produce high quality content that meets the needs of your customers. We know how to promote your content, so you get found when customers are looking for you. And we know what it takes to make this content convert prospects into customers.
Analysis and Reporting
With increased revenue being the goal behind every action, being able to measure results is vital when it comes to content marketing. Understanding what’s driving traffic and where your customers are converting can help you may the right decisions to increase your bottom line.
As part of the analysis process we provide reports which detail the site performance and allow you to see how your website is performing. We also take steps to improve conversions across the site. We do this through a process called Conversion Rate Optimisation (CRO).
We Develop Quality,To reach customers today you need to demonstrate your value before they convert.Utilising our team of researchers, copywriters, designers and programmers, we develop engaging content that fuels your marketing efforts and fulfills the needs of your customers.We develop a wide range of content in a variety of formats, from short form video, to guides and infographics, all designed to increase your exposure online and build trust in your brand.
Audience Research
Understanding your target audience is the most important part of marketing online. If you don’t know what their needs are, you won’t be able to fulfil them properly.