Content Marketing is quite simply the creation of engaging content in order to attract new customers online. Whilst there’s been much said about Content Marketing as the latest innovation in SEO or Social Media, we view it as business as usual here at Blueclaw.For the past five years we’ve been undertaking Content Marketing for our clients through our belief that exciting, engaging and unique content will always help market a brand.
Successful content marketing initiatives encompass all the best aspects of creative online marketing to achieve SEO goals – earning priceless, high-authority backlinks and social shares as well as nurturing positive brand perception and reinforcing key messages around products.We have a wealth of experience in understanding the core ingredients that make a successful Content Marketing campaign
In our opinion, link-building is still the backbone of SEO. The right links will power authority towards a website and this will ultimately rank it in top positions for various keywords. We build links that achieve the high rankings and links that cement rankings for the long-term.We employ a range of link building tactics that ‘earns’ brand trust and authority towards a domain.
Social media is now a crucial element of any online marketing strategy and is increasingly important part of any successful natural search campaign. But social media marketing can be so much more; allowing you to engage with customers, build loyalty and sales, communicate your brand identity and protect your reputation.
Our approach to social is also one of the most thoroughly planned in the industry. If you’re looking to protect your brand identity and build advocates, as well as generating leads and sales, then our campaigns offer a solution that is second to none.And because our social and SEO teams work closely together, our marketing activity delivers the social signals now required to secure strong search engine rankings.But whether we are working as part of a larger integrated campaign, or on a standalone basis, we approach all projects with the same degree of creativity, detailed targeting and thorough planning.