Building link popularity is one of the most important and critical aspects of any effective Search Engine Optimisation campaign today. The ‘off-page’ factors, such as link popularity, PageRank and Anchor Text in incoming links, play a major role in the ranking of your site in the search engine results pages.
Link BuildingSearch engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages. The higher the PageRank of your website, the higher its importance for search engines, and the higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
Types of Links
There are two types of links you can establish on the web. One is trade links (reciprocal links), where you give a link from the links page on your site to the partner sites. The second method is to establish ‘inbound only’ links (also called ‘one-way links’ or ‘non-reciprocal links’).
Only-incoming links are the links established on the other websites, where you do not need to link back to them. There are various compelling reasons and methods of building such one-way links, which include linking back from a different website which you may own, publishing articles on sites, content syndication, listing in trade directories, and giving out press releases in news networks.
Link exchange is an easier way to establish links from other websites to your website. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.Attention Grabbers can advise on both types of link building to maximise the exposure of your site to the search engines.
Pay Per Click
Pay Per Click advertising can be utilised as a cost-effective way to drive targeted traffic to your site. The way it works is you 'bid ' for position in the major search engines. Every time a user clicks on your link on the search engine, you pay a premium.Pay Per Click AdvertisingPay-per-click advertising campaigns are an effective means of targeting visitors as your advert, when correctly worded, will only appeal to people who are interested in your product or service.
Many people shy away from this type of advertising, fearing soaring costs. At Attention Grabbers we closely monitor your pay-per-click advertising campaigns to ensure you maximum visibility for your budget. We set a daily budget, monitor your bid costs and page impressions to tailor your campaign to give you maximum effectiveness.
Monthly pay-per-click advertising budgets vary, but the old adage holds true: the more you pay, the more you get. We will get you the maximum return on your investment (ROI).To avoid spiralling costs we will monitor your click bids regularly, to ensure your budget is effectively utilised. Bid prices fluctuate on an hourly basis. We monitor this to en-ure your pay-per-click advertising campaigns are as cost effective as possible. We adjust your bids to ensure your site is either first place or first page, depending upon your defined strategy.Attention Grabbers: our clients' choice for pay-per-click advertising.