What exactly is online marketing or digital marketing? It's the catch-all term which describes the process of promoting your business online using integrated, targeted and measurable activities such as social media marketing, PPC and online PR.Simple? Nope. It's easy for businesses to get caught up in the 'next big thing' and just want to be noticed by anybody for anything. But without clear objectives and a well thought through strategy your online marketing activities could be a waste of time and money.
At Datadial our online marketing services are results based. If it works we do it. If it doesn't we don't. And while we use social media channels like Facebook, Twitter and YouTube, we're more focused on getting you brand exposure and driving traffic and sales through your website rather than getting you as many followers, fans or thumbs up as possible.
What is social media marketing? It's about building relationships with your online audiences by sharing content, giving insights and having honest and open conversations.It's not about selling. It's about sharing.Your audience could be on Twitter, Facebook, running niche blogs or skulking around fan boy forums. But find them, nurture them and treat them right and you’ll quickly develop a loyal following of influencers and ambassadors who say nice things about you online and give you instant feedback on your products or services.
How can we help? Since way back in 2007, we've been advising our clients how to use social media to engage customers, drive traffic, build brands and win business.We develop social media strategies which complement overall marketing plans and support business objectives. And we make really pretty Twitter backgrounds as well.
Through effective content marketing we have recently gained exposure for our clients in the Times, The Mail and The Sun, Telegraph as well as a plethora of high authority blogs. Through the creation of shareable content and through effective seeding of content we can do the same for you.You may have received a Google Penalty notification if Google has detected what it deems to be unnatural links pointing to your website.
Most SEO campaigns involve some sort of Link Building activity and now historical links are often the cause of recent rankings problems.Usually links that are the cause of these issues are blog or forum comment spam, blog network links or links from article websites.The impact of a penalty and the subsequent disappearance of your site from Google's rankings can obviously be huge and action needs to be taken immediately.