When all the onsite optimisation of a site has been done, content has been created, meta titles have been optimised and even when the site is perfect what is the one element that can not be ignored if you want to rank highly in the search engines? Link building.If you want to out rank your competitors, link building is what you are looking for.How Google interprets Links and why they are important .
In human terms, if you are looking for a product or service, lets say a London SEO company, if someone you know were to recommend that company to you then you would instantly trust them more and are much more likely to contact them as opposed to someone from the yellow pages.The same is true on the internet.Every time a website links to another website, they are effectively "recommending" that website. So the more recommendations (or links) that a site has, the more trusted it becomes. Simple.
By 2009 70% of all households had internet access - that's 18.3million properties, an increase of 11% since the previous year.1 With so many people now turning to the internet to find information, suppliers and products, good Internet Marketing provides an opportunity to grow your business faster and more economically than any other form of advertising.Traditional marketing involves quantity over quality. For example, a newspaper advert is seen by tens of thousands of people in a day, but how many of those of thousands of people are going to become customers? They have been trained over time to try and ignore the adverts, and they are probably not that interested in what you are offering them at the exact time that they do see the advert.
Internet marketing provides a unique opportunity to specifically target the people who are interested in your product, at the time where they are most likely to buy. For example, if you are a dating site, facebook allows you to target only single men over the age of 25. If you are running high end networking events linked in lets you target only senior managers of companies that have at least 200 employees. Most usefully of all, no matter what you do, the search engines like Goolge now mean that you can target people who are actively searching for your product or service, and ensure that they find your company first.
The best thing? Not only can all of this be tracked accurately so you know exactly how many visitors you are getting, what they do when they are on your site, and what your return on investment is, but you are only having to pay to advertise to these good quality potential customers rather than the large quantity of people that are not interested in what you offer. Internet Marketing offers high Quality.