Maintaining fresh, unique and interesting content on your website is one of the biggest challenges SMEs face in internet marketing.
Developing new website content; updating your proposition; removing old product details and refining promotional offers - these are all examples of changes that should become a standard part of your internet marketing process.Change requires management in the context of your online marketing strategy, e.g. new pages should be optimised to support your keywords, moved pages should be redirected and website structure updated to include the new pages and sections.Extending your content through to social media is of great value in building awareness, interest and brand advocacy.
Ensuring it is up to date, accurate, functional, reliable and secure are the basics of website management.That means any changes to your website have to be managed in a planned and consistent way. Whether you manage them in-house or through your web designers, changes should always be defined, logged, tested and tracked.Major projects such as upgrades, re-design or migration require more advanced services such as detailed requirements specification, supplier selection and web project management.As product related adverts are often very competitive it is essential to have a well structured, well managed PPC campaign.
As a Google AWords Certified Partner we can help you to set-up and run AdWords eCommerce campaigns that lead to increased sales and new customers.We use Google Analytics to track eCommerce product performance & sales performance to optimise campaigns around products & keywords that deliver the best return on investment.