Online retailers are often frustrated by big brands like Amazon dominating the search results. Whatever you search for, they sell it and they rank well for it. Don’t be disheartened because there’s plenty of traffic to go around.The key is to be found for the right things at the right time, and our SEO expertise will help you to identify the opportunities that will get your products seen.Visibility in search results for your products
The methodology we employ for Ecommerce SEO is largely the same as our general SEO methodology, but Ecommerce searches tend to be closer to the bottom of the sales funnel, with searchers intending to purchase or ready to purchase. Therefore, we tailor your optimisation activity to this understanding.We know you want to achieve sales, so we focus on this as a key performance indicator. Primarily, our job is to help you achieve more visibility, translating this into traffic.
Each month, we’ll look at how the site has performed in the past month and build on that progress to find the next target for growth. Looking at site integrity, your search queries data, penalty risk and content strategy and how they can be utilised to improve the visibility for your site. We’ll help your social media support your SEO objectives. We’ll set up the tracking that you need to measure the success of the campaign, so that you know how many of your organic visitors complete conversion goals and enter your sales process, as well as how many queries your site appears for. We’ll identify areas of your site with growth potential and then target them using our fix, boost and fill methodology to get short-term results that translate to long term success.
With many of our SMB customers, Google+ Local optimisation forms a key part of the strategy and we’ll optimise your listing and work on your citations. We help small businesses build their authority in the search engines so that their online presence reaches new audiences.You get all this care, expertise and service for a fixed monthly price, so you have peace of mind for your budget and can focus on what you do best - running your business.