PPC lets you reach the online audience that is relevant to your business, whatever the language or location.Because you are engaging with customers who have already entered the buying cycle, PPC is a highly effective way of driving relevant traffic, and ultimately conversions, to your website. While Pay Per Click is effective, the rise of channels such as mobile and tablet, as well as the rising cost of keywords, make search marketing campaigns often challenging to manage.
Social Media is a two way channel that provides opportunities to listen to customers and take their feedback on board, while also being able to communicate new ideas back.Latitude works with companies to simplify the structure of this dialogue and open new channels through both paid and earned solutions.It is our mixture of technology, ingenuity and creativity, as well as understanding the brand we are working for that really makes Social Media Marketing at Latitude work for our clients.
It doesn’t matter how many visitors your website gets, if you’re not converting that traffic into sales and using the data you’re collecting, then something’s not quite right.Latitude’s Conversion Analytics team can get you accurately tracking the activity on your site, provide in-depth analysis of how your users are behaving and, ultimately, improve conversion rates and revenue.Driving traffic to your site is only half the job, Conversion Analytics can help you take the next step and improve the effectiveness of all of your marketing channels.
Are you tracking what you need to, No worries, we provide audits to fix and optimise your Google Analytics setup.Not sure what your visitors are doing, Not a problem, we run deep-dive analysis to understand what is and isn’t working on your website.Struggling to make your sales targets? We’ve got this! The analysis first diagnoses problem areas so we can implement insight-driven creatives in the right places - eliminating the guesswork from web design. Split testing then allows us to empirically improve your performance.With our robust, tried-and-trusted optimisation process, we demonstrate our confidence in the Conversion Project methodology by offering performance-based pricing models. So the price of the project depends on how much we improve your site’s performance.
Affiliate marketing and lead generation are performance based channels, which means you only pay when a conversion is made, making it a cost effective channel with little financial risk.The ability to work with a range of publisher types such as voucher code and cashback sites increases brand awareness and when used tactically, can increase your average order value.Our approach to affiliate marketing is to formulate an affiliate strategy that will assist in achieving your overall digital marketing objectives.We work with a range of publisher types to drive incremental revenue without sacrificing the reputation of your brand.We can provide assistance with creative recommendations and testing. Our in house team can support with creative creation and our analysis and reporting can be customised to match your KPIs.