PPC
Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. Found adopts best-practice PPC methods to ensure we get the most out of your Paid Search campaign.
Adwords Professionals
Adwords Certified PartnerAll of our analysts are Adwords Professionals, qualifications that are vigilantly taken by the team twice a year. Upon joining Found, every analyst enters the Analyst Academy which encompasses training in cost-per-acquisition campaigns, ensuring the analyst is fully focused on the return on investment model. This enables them to not only develop their strategic skills and our database of tactical knowledge, but also ensures they live and breathe optimisation and sales maximisation.
Proven Results,With so many companies offering ‘PPC Services’ it can be difficult to tell who will actually manage your campaign effectively. We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.
PPC Full Service
Competitive Research,We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
Keyword Generation
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.
Targeting,We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.Adcopy,We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.
Campaign Expansion,Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.Optimisation,Filters & rules allow us to influence bids at keyword level. We develop complex, customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.