Pay Per Click
At Net Visibility we regularly receive calls saying “My pay per click costs are out of control” or “I’ve no idea which keywords are converting for me but I’m too nervous to turn it off.”Net Visibility’s pay per click service is run by Google qualified professionals. This team will analyse existing campaigns or set up new campaigns from scratch. The ultimate aim is to gain as many conversions as possible for the lowest cost. This could include reducing the cost per click, opening up advertising groups so they get more clicks or advising on whether landing pages are likely to convert.Pay per click is excellent for A/B testing or running short term trials. The result of this testing can then be implemented within an SEO campaign or simply make your pay per click offering more efficient.
Search Engine Optimisation
Search Engine Optimisation is part of an online strategy that involves fixing, improving and optimising a website so that it becomes Google friendly. The result is it starts to work “properly” and more importantly starts to generate sales leads.Our process starts when we review the architecture of your site, look behind the design and work out how to make Google whizz through the website and add all of the pages to its index. The action plan that our team develop will include timescales and specific pieces of work that need implementing by your web developer. In parallel, we will be undertaking keyword research, applying meta tags and finally implement internal linking strategies.
During this process we will be testing, monitoring and reporting back to you on a regular basis. Success won’t happen overnight but as long as you deliver your part of the bargain, we will deliver ours and the result will be a healthy and successful website. Normally, your part of the bargain will be to generate relevant content. However, if you don’t have enough time to do that, then our team of dedicated content writers can do that for you.
They’re good and the result is all you need to do is sign it off and make sure it gets loaded onto the website. Content might be in the form of blog posts or additional pages that describe your service offerings in more detail. Whatever, the content is, we’ll point you in the right direction!So what happens next, It’s simple. We start again but this time we look at specifics like increasing traffic volumes, conversion rates and just as importantly we look at how search engine optimisation fits in with the rest of you online and offline marketing campaigns.