Search Engine Optimisation is part of an online strategy that involves fixing, improving and optimising a website so that it becomes Google friendly. The result is it starts to work “properly” and more importantly starts to generate sales leads.Our process starts when we review the architecture of your site, look behind the design and work out how to make Google whizz through the website and add all of the pages to its index. The action plan that our team develop will include timescales and specific pieces of work that need implementing by your web developer. In parallel, we will be undertaking keyword research, applying meta tags and finally implement internal linking strategies.
During this process we will be testing, monitoring and reporting back to you on a regular basis. Success won’t happen overnight but as long as you deliver your part of the bargain, we will deliver ours and the result will be a healthy and successful website. Normally, your part of the bargain will be to generate relevant content. However, if you don’t have enough time to do that, then our team of dedicated content writers can do that for you. They’re good and the result is all you need to do is sign it off and make sure it gets loaded onto the website. Content might be in the form of blog posts or additional pages that describe your service offerings in more detail. Whatever, the content is, we’ll point you in the right direction!
So what happens next?? It’s simple. We start again but this time we look at specifics like increasing traffic volumes, conversion rates and just as importantly we look at how search engine optimisation fits in with the rest of you online and offline marketing campaigns.However, for business it’s not a case of jumping on a bandwagon but the reality that social networking is fast becoming an unrivalled business tool. Twitter has reached 500 million registered users whilst Facebook has twice as many and claims that three quarters of these are active in any one month. The target audiences for each of these social channels may spend over six hours per month engaged in networked sites but, according to IBM, 68% of marketers feel “unprepared” for the challenges of social media marketing. This is second only to the 71% who are challenged by the so called “marketing data explosion” and ahead of the 65% who identified “growth of channel and device choices.”
Communication within any business is key and social media opens up your business in ways that haven’t been possible before. Customers can contact you instantly by tweeting you, or writing on your Facebook wall – no more emails that take days to reach you, or hours on the phone, on hold. It’s free, it’s fast, and you’re able to respond to queries and complaints instantly. Put simply, social media allows you to provide great customer service but in the same vein it does not mean that all the processes that have been built up by the business over the years should be ditched.
Instead Net Visibility believes that good social media should integrate into these processes rather an adjunct to it. This point is enhanced by research from Social Media Examiner who found that seven in 10 (71%) of marketers plan to increase their use of search engine optimisation in the near future and that 72% of marketers who were embracing social media increased their web traffic.