Local SEO
The first step in any good optimisation campaign is to establish and create a thorough strategy. It’s vital that we understand your business goals and what you want to get out of the internet, so we work closely with our clients to get this clearly defined from the start and can define clear campaign objectives.
Technical Optimisation
Starting with site construction, our SEO team work to build or amend your site to become a fully visible and crawlable site for Search Engine Spiders. This enables transparency for all page content for Google, Bing and Yahoo to crawl, archive and rank accordingly. Every page is scrutinised to ensure that it has been coded and structured correctly, whilst being user friendly and encouraging conversions. From top to bottom, your site is constantly reviewed, evaluated and tweaked to stay in line with algorithm updates, SEO practices and techniques.
Link Building
One of the most important elements of an online marketing campaign is link building. In simple terms, it means that you need to take effective measures to point hyperlinks to your website from other websites. Besides getting more hits on your site, this process also helps create awareness about your brand, adds credibility to your company and, of course, enhances your search engine rankings.
As SEO Experts, Digital Clicks provide innovative ways to build links for your website. We analyse your existing partnerships and develop a strategy to get new alliances. With an elaborate link portfolio, which includes creating new content and directory submissions, we ensure that your online presence improves significantly. We also work to smoothly integrate link building activity into your existing marketing plan. We only carry out link building with the highest quality and thoroughly inspected links.
Product Feed Management
For clients with a product-based offering, there are opportunities often missed by online retailers. Search engine shopping feeds can be optimised to display your chosen product ranges in organic search results.We work with our clients to select products that will be promoted through a customised feed generator; Digital Clicks will manage your database. Your products will be regularly updated and optimised to ensure that the search results stay relevant and fresh to consumers and attract more organic traffic to your site. We can adjust your SEO campaign at any time to focus on best value deals and other areas that maintain your goals and optimise ROI.
SEO Results and Performance
Ultimately, SEO efforts are reflected in results. It’s important that the strategy is defined clearly at the start of the campaign. Tracking is placed on each and every site that we work with to ensure that it is clearly measured which search terms are delivering good quality traffic to your website. We send out monthly reports detailing work carried out, a plan for the following month, and results of the campaign to date.