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Anicca Solutions Ltd

Anicca-Solutions-Ltd logo
The Crescent, Kings Street , Leicester- LE1 6RX
Leicester , United Kingdom  United Kingdom
+44-116 254 7224
Today (Friday) Open 9:00 AM to 5:00 PM

Anicca Solutions Ltd - Leicester

Anicca Digital Ltd was formed as an internet development firm in 2004 with the aim of  creating sites that are designed precisely for the customer to maintain. Our expertise is not merely in producing a website that is simple to update but also guaranteeing your visitors may discover you conveniently and promptly in search engines including Google.

 PPC Explained By Anicca Digital on BBC's Working Lunch

What does Anicca Digital do?Anicca are advertising experts,We have years of experience in internet marketing and search engine optimisation and we were among the initial Google™ AdWords Certified Partners in the UK. We provide courses and workshops on a range of internet marketing topics utilizing tutors that are all Google AdWords Professionals. We are the premier pay per click agency in the East Midlands; our team manage over 20 Google AdWords and PPC accounts. We offer fixed monthly fees and we are thus confident we will even provide guaranteed savings in your expense per click and/or expense per conversion.

Business Operation Hours
Monday 9:00 AM to 5:00 PM
Tuesday 9:00 AM to 5:00 PM
Wednesday 9:00 AM to 5:00 PM
Thursday 9:00 AM to 5:00 PM
Friday 9:00 AM to 5:00 PM
Saturday Closed
Sunday Closed

Other Services:

  • Ecommerce marketing
  • web design
  • Pay per click

Additional Information

Affordable web design and development from Anicca Digital,Anicca Digital is a Leicester-based online marketing agency offering affordable web design and development to businesses across the UK. As an East Midlands Accredited Supplier (via the EMBrokerage scheme) we have been approved by the East Midlands Development Agency (EMDA) and Business Link to provide grant–assisted services to local companies. This means we can guide you through the process of finding funding for your affordable web design and development project.

With over seven years experience in providing affordable web design and development solutions to businesses, we are experts at developing effective, functional and beautiful business websites that don’t break the bank. If you’re interested in how our cheap web design and development services could help your businesses, contact us today.Website development made easy,We can produce a range of websites.Search Engines.Brochure Sites - the simplest website there is; a clear and attractive site setting out your business
Content Management,Content Managed - giving you total control over your website text, images, menus and forms.Ecommerce sites
Ecommerce Enabled Sites - giving you the power to sell your products directly over the internet and take payments for them automatically


Fully Accessible sites - ensuring accessibity in any browser, operating system or device such as a PDA or screen reader
Database driven websites,Database driven Sites - storing frequently changing information, such as product details, securely within the website,All of the websites we build our managed by our own, very powerful Content Management System (CMS) called Reflex – which allows even non-technical staff to control every part of the website, including:
    Page text
The highly intuitive and easy-to-use Reflex system helps maintain the running costs of a business website – removing the extra costs associated with ongoing support and site maintenance.  Basically, after the web development project, the site, and the power to change anything you want in the future, is yours!

Comprehensive and affordable web design and development
Another major benefit of using our own CMS platform is that it provides a greater deal of flexibility than most of the ‘off the shelf’ systems available. With our sites, anything can be changed – at anytime! From web functionality to page content and menu items – you can change your website whenever you need to without having to pay. This is why we can say with confidence that our affordable web design and development solutions are future-proof!

Cheap web design from Anicca Digital
Of course, a well developed and fully functioning website is only half the battle in a competitive online marketplace. That’s why we also offer beautiful, engaging and cheap web design services to our clients – making sure there website is well branded, looks great and is easy-to-navigate.  To find out more about our fantastic cheap web design services, click here: web design UK.

Choose Anicca for affordable web design and development!
Here at Anicca we have a proven track record of marketing websites – which means not only will you get a fantastic website, you will also benefit from our wide range of online marketing knowledge and experience. So we don’t just design and build your website, we also share our expertise in how to increase visitors to it and how to turn them into paying customers.If you’re interested in our affordable web design and development services, contact us today to discuss how we can take your online business to the next level.Anicca Digital is the largest AdWords agency in the Midlands, and was one of the first Google Partners agencies in the UK. Our PPC marketing team currently manages many pay per click accounts, from small local businesses all the way up to large multi-national companies. We also handle PPC marketing services for other agencies. We offer fixed monthly management fees, and have an impressive track record of improving conversion rates and lowering the cost per lead or sale, in order to maximise your ROI from your campaigns.

PPC shown in google listings
A quick introduction to pay per click or PPC marketing,If you're unfamiliar with PPC marketing, a PPC campaign allows you to bid on keywords of your choosing. When a user types the keyword into a search engine, your ad is displayed in the sponsored ads, with the ad position determined by the amount of your bid and the relevancy or the Quality Score of your keyphrase (and ad).If the user clicks on your ad, then you pay up to the amount you bid for that keyword – hence the name ‘Pay Per Click’! This is a popular form of online advertising as you only pay when someone interested in your service clicks through to your site.

Within your PPC campaign you can have groups of keywords called ‘ad groups’. A campaign can therefore have thousands of keywords grouped together in different ad groups – all working hard to bring you targeted traffic from Google (AdWords) or from Bing and Yahoo. Anicca Digital's PPC campaign management packages provide full set-up, so we’ll do the hard work for you - selecting a comprehensive list of keywords directly relevant to your business and then carefully monitoring them to ensure cost-effective performance. Typically we allow 3-6 days to set-up your PPC campaign and then at least a day and half per month to optimise and manage it on your behalf.

Pay per click is also the term used to describe "paid social" or advertising on social marketing platforms, such as Facebook and LinkedIn. You will still pay per click but your ad is displayed to specific target audiences, chosen by the characteristics of their profile, rather than the use of specifc keyphrases during a search.

Why choose Anicca for PPC marketing?Google AdWords Partner - We were one of the first companies in the UK to achieve the new Google Partner accreditation and with 10 AdWords qualified staff we are the biggest AdWords agency in the Midlands.Free PPC audit - We provide a free audit of your current PPC campaign - pinpointing areas for improvement. Not only does this form ,Comprehensive Research - We have PPC staff with years of experience who know exactly how to identify the best keywords for your campaign. We also research your competitors to ensure your campaign is the most effective in your market.

In-Depth Campaign Optimisation - Our unique approach to campaign structure maximises the Quality Score of your keyphrases, which ultimately means you can get more clicks for your budget. We also tirelessly review and update your campaign to make sure it is as effective as possible.Management & Reporting - All of our clients receive monthly campaign performance reports. We also hold regular campaign review meetings so we can discuss the account with our clients face-to-face.

Anicca PPC marketing services
As a professional and experienced PPC company, Anicca Digital knows how to make the most out of your pay per click budget. We guide your PPC campaign from day one, setting up a perfectly researched campaign and launching it to your target audience. Our PPC campaign management includes:
    Management and reporting
 PPC management packages
Our fully managed PPC packages are ideal for larger or national companies wanting a bespoke PPC management service. Typically our clients are spending £5k - £50k per month in Google, but this varies considerably by sector.  Due to the ever-increasing complexities of AdWords and the amount of time it can take to manage an account; most clients want us to handle everything on their behalf! They know that their account is in safe hands as we will be constantly trying to maximise the sales or leads from every pound of their precious budget!The right pay per click management team for you.Our current PPC team consists of 6 technical staff and 3 client service managers, all of which are Google Accredited.

Three of the senior members of staff have over 25 years combined PPC marketing experience between them - which means we have the expertise and resources to produce a quality, profitable PPC campaign for any business.Please get in touch with us today for a free consultancy to discuss how we can bring targeted, engaged customers to your site through a pay per click (PPC) advertising campaign.For more information about our pay per click packages or for a free pay per click audit you can call the Pay Per Click team on 0116 298 7496 or contact us or via our online contact form.

Products and Services

Local SEO

At Anicca we take search engine optimisation, or SEO, very seriously.  That’s why we’ve called upon all of our years of experience to develop SEO packages that not only provide results, but are also easy for online businesses to implement. Our SEO packages contain everything a website needs to start making its way up the search engine rankings, from expert keyword research and content creation to thorough link building/earning strategies and social media campaigns.So what do you get with our SEO packages? Well, all of our monthly SEO packages contain at least 3 half-day modules - consisting of technical, on-page and off-page optimisation:

Technical SEO - this makes sure your website is set-up correctly so it can be crawled and indexed effectively and efficiently by search engines,On-page optimisation refers to everything that is ‘on the page’ and is mostly concerned with the page content - from product descriptions through to blog posts and useful industry resources,Off-page optimisation is concerned with improving the sites authority through earning high quality, natural links as well as building social media engagement, brand mentions and citations.If you are interested in learning more about our SEO packages and how our team can help your online business achieve its goals, contact us today or find out more below:.Technical SEO,This takes into account the technical set-up of the site, which includes:
    Google Analytics installation
    Set-up of Webmaster Tools accounts (Google, Bing and Yahoo)
    XML sitemap generation and submission
    URL optimisation

On-page optimisation

This aspect of our SEO packages is focused on the content across the whole site - particularly how relevant, useful and engaging it is. Our on-page SEO service includes:Extensive keyword research, using data from a variety of sources including Google AdWords, Google and Bing Webmaster Tools, Google Analytics and moreA detailed 'optimisation plan' identifying the target keyphrases for your current pages, and keyphrases to use for 'supporting' content (blog posts, guides, tutorials etc...) Creation of optimised content as per the optimisation plan,Off-page optimisation,Our link earning campaigns have always been based on attracting high quality and relevant links in a natural way. Our off-page optimisation service includes:Analysis of your link profile, and Disavow 'bad' links if necessaryCompetitor link profile analysis to identify high-value link prospects and techniques,Creation and implementation of full-scale link earning strategy, designed to work with in-house teams.

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