The exact structure of your website and wording of the text throughout your site makes a big difference to your search engine placements. Minor changes to the copy and layout of the code can make the difference between position #1 and position #30. (The changes may not even have to be visible to your website visitors!)We don’t just submit your website to search engines. We know how to manage the promotion to make sure it attracts the right traffic – not just hits, but views from people who really want to do business with you. And we’ll be there to help you make sure your website visitors don’t just click away to the next site in the search results.old dog rescue,The Process
Some sites can increase traffic by 100 per cent or more by making a few minor changes to layout – the changes might not even need to be visible to site users. Other websites need days of work to get even the most basic results.Site Evaluation,Our first step is to look at your site in detail. We’ll answer questions like:
What promotional opportunities are suitable for this market?>
How tough is the competition?
Are there any technological barriers to search presence? (For example, did you know that some ‘shop in a box’ systems create websites that are completely invisible to search engines?)
How could performance be improved?
If you want, at this point we can give you a report so you can go away and fix the problems we’ve highlighted yourself.
Optimisation,This term covers everything from adjusting minor – often invisible – elements of the HTML code to ensure ‘theme’ and keywords are clear to search engines, to adding new content pages or restructuring the navigation system.It’s not just about amending metatags! The titles and text of your site, social media presence via twitter, Facebook, linkedin – how many other sites link to yours, and what sort of websites those ‘link partners’ are – these will all make a big difference to your promotional success.
We understand that your site has to appeal to people, not just search engines, and that there’s no point attracting traffic if you can’t convert it to enquiries or sales. We have copywriting expertise as well as coding ability.We can change the pages and upload them directly, send to you for approval and upload, or provide a list of amends. You’ll get a chance to see any visible changes on our test server for approval before they go anywhere near your live site.
When you run a search using Google, Google uses its clever algorithms to return the search results that it thinks are most appropriate to your search. If you are the owner of a website and you want your site to appear on the results page for a search for “plumbers plymouth”, then you could try optimising your website to make it more relevant to this search. That is called “Search Engine Optimisation” or “SEO”. Clare Associates can help you with that.
However, sometimes SEO will only help you so much, especially if the search term you want to appear for is a highly competitive one. There are lots of plumbers in Plymouth. The answer in some cases will be AdWords.plymouth plumbers
When you run some searches, you will notice that the first three search results appear in a cream-coloured box under the small print heading “Ads related to [search term]”. These are paid adverts created using the AdWords system. You may also get an extra column of search results on the right of the page. These are also AdWords ads. The companies whose ads appear in these two places will be paying Google every time someone clicks on their ad and is taken through to their website.
Sometimes you’ll be looking at a website and you’ll see an advert on that website. Quite often that advert will be somehow connected to the website’s subject matter. For example, you might be reading through the latest news stories from the world of motor racing on a site for Formula 1 fans, and you’ll see an image advert for a tour company that is offering a special offer on an all-inclusive trip to see the Monaco Grand Prix next year. There’s a good chance that this advert is also an AdWords ad. You might also see video adverts before the next video you watch on YouTube or text ads appearing at the bottom of the video, and often these ads seem to have some connection to video you clicked on, or perhaps appeal to the same sort of person who would – these are also AdWords ads.