Search Laboratory Ltd - Leeds
Search Laboratory is an award winning digital marketing concern specializing in Pay-Per-Click (PPC), search engine optimization (SEO), conversion optimization and website analytics.
We are a worldwide concern with over 250 clients covering eighteen countries and from a wide range of sectors including ecommerce, fashion, technology, B2B, professional services, gaming and many more. Currently managing search engine marketing operations in more than thirty five languages, Search Laboratory is engaged with a team of in-house linguists at its Headquarters in Leeds. As multilingual specialists no one is better placed to guide and aid you increase the revenue you make from your website in global markets.
This company was started by Ian Harris in 2005 in order to deliver a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.
Ian Harris, the CEO and founder, is a true internet innovator. Ian spotted the fissure in the market for a robust PPC bid management system whilst acting as Chief Technology Officer for one of the country’s leading web translation software businesses. Ultimately identifying the gap in the market led to the creation of BidLab™ (our proprietary bid management software) and Search Laboratory. The highly analytical and ethical approach taken is unique – we focus on increasing revenue and delivering demonstrable results for our customers. Today, Search Laboratory copes millions of dollars, pounds and euros of our customers’ online media spend each month.
We employ more than one hundred and eighty full time staff between our two Leeds offices and our London premises in Clerkenwell EC1 including a bigger expert team of mother-tongue linguists and search specialists.
All staff of the PPC team is degree educated and they come mainly from a science or maths background. Our SEO team consists of talented individuals with a broad range of expertise including: Marketing, New Media, PR, Journalism, Creative Writing, International Business and English.
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Business Operation Hours
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Monday
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9:00 AM to 5:00 PM
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Tuesday
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9:00 AM to
5:00 PM
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Wednesday
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9:00 AM to 5:00 PM
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Thursday
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9:00 AM to 5:00 PM
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Friday
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9:00 AM to 5:00 PM
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Saturday
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Closed
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Sunday
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Closed
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Other Services:
- On-Page SEO
- Off-Page SEO and Link Building
- PPC Management
Additional Information
In most cases, your ROI from PPC advertising can be dramatically increased with conversion-optimised web pages for your campaigns. We can provide landing page design and development, as well as highly effective and methodical A/B and multivariate testing for landing pages. We can also offer conversion optimisation reports for e-commerce sites, websites and landing pages.
Landing Page Design & Development
Search Laboratory’s team are experts in optimising your landing pages to maximise the return you get from your paid search advertising. After all, if you’re paying for visitors to your site, it’s crucial you convert as many of them as possible into sales or valuable leads.
A good landing page can dramatically increase the performance of your PPC campaigns and will give you a better cost per conversion.
The team uses a highly structured process to build an effective landing page strategy and design to boost your conversion rate, leads, and sales.Our conversion optimisation specialists will apply their vast knowledge of best practice guidelines (and common pitfalls) to put together an effective landing page strategy that will significantly increase your conversion rate.
A/B & Multivariate testing
The team can also rigorously test various elements of your landing pages on an on-going basis to improve conversion rates. Our tests range from straightforward A/B tests (where we test one page against another), to more complex and involved multivariate testing (testing various changing elements within one page).Our testing service can be offered on a one-time basis, or can be an ongoing process of optimisation to ensure a continued improvement in the number of leads generated from your PPC campaign.
Conversion Optimisation Reporting
If your website isn’t generating the level of response you’d like, Search Laboratory offers in-depth usability and conversion optimisation reporting. These reports assess all aspects of your site including usability, architecture, navigation, design, persuasive power, goals, and funnels to help identify areas in need of improvement. We can create conversion reports for e-commerce sites, websites, and landing pages.If you want to generate more revenue from your existing website traffic, contact us today to see how we can help. Call us on +44 (0) 113 212 1211.Profitable PPC requires a unique blend of mathematics, statistical probability calculations, creative semantic research and strategic planning.Search Laboratory employs a talented team of account managers, all of whom are required to be graduates in a mathematical discipline, to optimise pay per click campaigns on behalf of our clients. Teamed with the use of BidLabTM (our proprietary bid management tool) Search Laboratory’s PPC team can dramatically increase the ROI you derive from your paid search.
Products and Services
Local SEO
Search Laboratory are experts in helping businesses move up the natural search results using ethical, customer-centric SEO. We take a results and profit driven approach to SEO campaign management and work with companies of all shapes and sizes worldwide to help them increase the visibility of their website in the organic search listings.
We provide both ‘On-Page SEO’ (changes to the subject website and its pages) and ‘Off-Page SEO’ (earning links from external websites) to our clients.The world of SEO is evolving rapidly and ensuring you are up to speed with and adhering to industry best practice for optimisation is essential if you want to stay ahead of your competition. Our experts only use ethical, ‘white-hat’, customer-centric techniques that will deliver you long term results so you can rest assured that your website and reputation are in safe hands.
We have years of experience in website localisation and delivering campaigns in multiple languages. Read more about our multilingual search engine optimisation here.
On-Page SEO
The structure of your website plays a significant role in how well you rank in the natural search engine results. Our on-page SEO reports look to optimise the coding and structure of your website for the search engines that rank it.As a one off service or as part of your longer on-going link earning campaigns, we can provide a bespoke technical report that looks at how your site is configured in granular detail. It will include practical recommendations as to how you can improve your site and its structure. Your technical team can then implement these changes prior to the start of any link building campaigns to ensure you get optimum results from your on-going SEO.
Off-Page SEO and Link Building
Off-Page SEO works to increase your position in the search engine results pages by increasing the ‘authority’ of your website in the eyes of the search engines. This is done by earning highly relevant links back to your website from other high quality and authoritative third party sites such as University, major news or governmental websites.
We help you create valuable content that people will want to share. We put your customer at the heart of activity and our strategy is to create content that people link to and share because they want to, not because we ask them.Search Laboratory’s SEO service is both ethical and transparent. We don’t believe SEO is a ‘dark art’ and our processes are completely auditable. At any time during the campaign you can determine exactly what has been done, what is in progress, where we are in the overall plan, and see the results of our link building e?orts.
We employ bright, talented people from a broad range of backgrounds including: Journalism, PR, New Media and English / creative writing and our Off-Page SEO team is currently our biggest team employing over 50 full time staff at our Leeds HQ.
Social Media Optimisation.Social media is an integral part of a successful SEO campaign. We can help you define your social media strategy and build it into your SEO campaigns for optimum link building results. Read more about our social services here.Contact us today to see how we can help you increase revenue from your website by boosting its organic ranking. Call us on +44 113 212 1211 or email us for more information.
Languages Spoken
English