Onsite SEO is any work that is carried out on your website in order to improve your rankings. Onsite SEO changes are necessary, this is because these changes help search engines to crawl your website better, such as the understanding of your websites intentions and where the search engine crawler thinks your website should be ranked. There are many errors that you can mistakenly make while creating your website and its content which can lead to your website suffering from poor rankings and this is exactly why it is necessary to have your onsite SEO checked over and amended where it is necessary.
Keyword selection is a very important process when carrying out seo services and one which some time should be spent on! Finding keywords which are just perfect for your site is a process which requires a lot of research, this is simply due to the fact that some keywords within an industry are more important than others and some are less important, therefore, companies such as ours have to make sure you are ranking for the more important keywords.
When it comes to content, it is highly important that you make sure your website has fresh and well written content, content is one of the most important factors within SEO, in fact there is a saying within the SEO community which goes "content is key". When your chosen keywords are strategically placed within your content you will have a better chance of ranking well within your industry for the phrases and keywords that are most important in your industry.
Your websites structure is an important factor when it comes to the Google bots indexing your site and finding the information that is needed in order to identify the services or products that your business offers. The better the content on your website and the easier it is to find the content, the better your indexing will go, alongside higher rankings too!
Title Tags are needed in order to relate to the content which is on the page, title tags can be an important part of SEO as these are often the very things that people see when they view your website within search engine rankings.
Header (H) tags allow you to indicate the different sections of text on your website, they also help search engines to find the important pieces of content on certain pages. When these H tags are placed correctly, using the keywords you have chosen, you may see an improvement in rankings due to search engines seeing the information they need within areas of priority.
Internal linking is an important process for websites. Not only does it allow for easy navigation for the end user but it also allows search engines to crawl your website with ease, as they simply follow the links to the different pages.
Off Site SEO Services
Unlike onsite SEO, off site SEO focuses on utilising other areas of the online world in order to help search engines and people to discover your website. This can be done by utilizing many different techniques, whether it is the creation of articles, linking to your website from relevant and high quality websites whenever it is possible. Off site SEO is essential and when paired with onsite SEO you are able to achieve much better rankings in Google.
Article writing can be a great way of getting your company's name out there and can even prove to be a great optimisation tactic if carried out correctly. When writing an article you need to make sure that the content is interesting and readable for the people who are going to read it. Always make sure that you write for the correct audience and provide your end user with an informative and educational read.
During our time, Weblinx Ltd have collected a large amount of resources from all around the web, this allows us to provide each and every client with high quality and effective backlinks which can only benefit your company’s website. This can be carried out using a large variety of platforms which range from blogs, directories, social-media marketing and Press Releases. The assortment of links that we are able to gain for your website can help immensely when it comes to the ranking of your website, this is due to the link juice which is passed onto your site.
Link baiting is a strategy which is used by those who wish to gain links for their website in a natural way, which due to the recent Google Algorithm Updates, can prove to be incredibly healthy for your website and help out a lot! An great example of linkbaiting is a PDF guide which guides you through a specific subject. This PDF which has been created can be posted on to various relevant websites, social media, and even press release websites. When doing this you are able to encourage users to reference the PDF that you have just posted, simply due to the useful information which is within the PDF. When you attempting to carry out a link bait campaign it is highly important that your post, PDF, or whatever you are trying to get out there is posted on as many platforms as possible, This makes sure that you are interacting with the biggest crowd possible!