Our search engine optimisation strategies are centred around the users as well as providing search engines with what they are looking for – results that are relevant to our targeted search terms, which in turn increases rankings, drives more traffic and of course, conversions.We are a team of results driven, digital marketing specialists and pride ourselves in going above and beyond to achieve success for our clients. Our SEO marketing strategies
Keyword Research and Competitor Analysis
Keyword research and competitor analysis is the heart of our strategy formation, we are experts in SEO and strategy formation as we are passionate about digital marketing and data driven analysis.
SEO & UX Experience Audits
One of the most important factors of any SEO campaign is your website and making sure that it is optimised for the search engines as well as the user taking conversion optimisation and user experience into account. We provide in-depth analysis of websites to uncover areas that could be improved for long term grown and quick returns. We uncover issues that could affect the performance of your SEO
Our keyword analysis is focused around what’s important to your company. We’ll research into what’s realistic and find other keyword opportunities that will drive targeted traffic for increased conversions and return on investment (ROI).
Our strategy is formed through data driven analysis, bespoke to our clients goals, industry and market. Competitor analysis is very relevant within organic search as well as your company values and goals to ensure the SEO strategy and direction promotes a holistic view on all marketing spend coordinated across all channels.
To build authority and brand profile within Google, we ensure all the content on your website is unique, valuable and benefits the user. We develop content which adds value to your website and to the end user or customer, generating sharable content that engages visitors, boosts natural rankings and traffic.
Link Building and Off-site SEO
Links are still incredible valuable and your back link profile can be your key to success or the reason for failure. In a post Penguin world ,when we take on a new client we initiate a backlink audit, analysing your current profile which enables us to keep a close eye on developing the right profile or removing errors of the past with strong management.
We report on our activity and results each month to make sure that our on-going work is moving in a positive direction.The Gravytrain team will continually refine our SEO strategy to keep in line with Google’s guidelines and updates to ensure that we are ahead of our competitors.We like to become an extended part of our client’s business not only on hand for your current channel campaign, but here to offer support and advice across digital marketing, user experience, website management ultimately to increase your revenue.