The majority of online traffic is driven to websites via search engines, so websites have to succeed in search. To do this, they need an effective Digital Marketing Strategy which includes tactics that create not just search-engine friendly sites, but sites that are also better for real people.SEO has evolved so that the old style of building vast quantities of keyword rich links no longer works, and can in fact damage your site considerably. Now, only a strategic approach that earns quality links and provides a great experience for visitors will win in search.
The role of PR in the digital marketing mix cannot be understated. A successful online PR campaign can skyrocket product and brand awareness, increase traffic to your site, and help position your business as a leading voice in your sector.At Impact Digital Marketing our campaigns are tailored to help secure high-quality, relevant media coverage and associated links that will improve your search ranking as well as increase exposure for your brand among the right audiences online.
Digital is constantly evolving, and a website built today becomes out of date tomorrow if it doesn’t stay abreast of technological advancements.Earlier this year Google updated one of its many algorithms to start prioritising mobile friendly websites over non-mobile friendly websites for mobile and tablet users.We recommend using WordPress CMS due to its search engine friendly structure, the wide range of plugins available to extend functionality, and its ease of use to maintain and manage.
Your site will be hosted on a dedicated WordPress platform, which means that it has all of the requirements needed to ensure your site remains at optimal performance.We host websites in UK data centres, and your site is backed up every day on a 30-day retention schedule. Should the worst happen and you lose data, we can always restore the site to the previous day.Our platform also provides security features and a dedicated staging area to test plugins, and automatically updates the WordPress database so you’re always running the latest version.