We are a digital agency, with a definite specialty in providing leading Search Engine Optimization services (SEO) to businesses worldwide.If you are like the majority of business owners you probably struggle each month to generate enough quality inbound calls for your products or services. It’s simple. We specialise in providing tried and tested advanced SEO strategies and formulas for our clients websites that help them dominate their competition.
When your rankings increase in Google, so do the targeted high quality inquiries your business receives. Each day there are Australian consumers searching online for your product or service.Statistics show that the first listing on page one in the organic search results receives 50% of the clicks, with the other 9 listings on page one fighting it out for the other 50% of remaining traffic. If you are not on page 1 of Google, your business will suffer and your competition will be gaining more ground on you each day as they continue to receive the majority of available online inquiries.
Having a website that receives no visitors is simply just an ego stroking exercise for the average business owner. You need to start thinking about your website as an advertising medium that is created with the purpose of attracting visitors interested in your products and services. Your website will also need to be designed in a way that allows it to also capture the visitors details with high converting design. To find out more about this see our landing pages and website design services.
Google Penalty Recovery
A Google Panda penalty is generally triggered by spun or duplicate content issues both on a clients website and also on pages located on other websites that are linking to their main website. These offsite pages will generally also have duplicate or poor quality content. Poor quality content can come in many forms, but will generally fit into “spun” unreadable content done on the cheap by SEO agencies looking to save on costs and or pages with very minimal content and a high outbound link ratio.
Keep in mind, it is at this point that the average business owner starts to get confused when explaining the intricacies of a Panda penalty, so for simplicities sake, Panda is primarily related to poor quality duplicate low quality content both on and off your website.Google Penguin was first rolled out in April 2012. Penguin at this time was an “over optimization” filter that was able to identify keyword stuffing in relation to inbound links. If a website had an unnaturally high percentage of inbound links all with the same anchor text (at this time it was believed to be any inbound keyword anchor text at a ratio of 10% or more) it was penalized and penalized hard.
The initial course of action for many webmasters at this time was to dilute anchor text with more URL and brand related inbound links. This did work for a time, but took 6 months to recover websites as webmasters needed to wait for the next Penguin refresh to occur for their link ratios to be updated.
Pay Per Click Marketing
Search engine marketing is one of the most popular forms of lead generation for Australian businesses and something that we recommend to all of our clients. Cost per click prices will vary from industry to industry and it is essential that you are making the most out of every click that you pay for. A high performing pay per click campaign can completely transform a business, while a poorly set-up campaign can waste thousands of dollars in ad spend.
A well set-up pay per click campaign connected to a high converting landing page will provide your business with a consistent flow of qualified inquiries. Google is the 800lb Gorilla in the room when it comes to search engine marketing inquiries, contributing to over 90% of our clients SEM leads. We also utilize both Bing and Yahoo to ensure no stone is left unturned and all possible traffic and leads are accounted for.
Pay per click or PPC advertising is the first step generally in the buyer life-cycle for any consumer. A closely managed and optimized campaign utilizing pay per click strategies will ensure the business receives a steady flow or targeted leads as long as there is search activity occurring for the chosen keywords being bid on. Pay per click marketing is extremely effective as the traffic is pre qualified as they are already searching for the specific product or service being advertised.