While content has always been an integral part of any successful SEO strategy, now, with Google’s latest Penguin and Panda algorithm updates, generating and promoting fresh, quality content is more important than ever.Creating compelling content specifically designed around your brand and marketed to your target audience is the essence of great online marketing.In order to dominate the search results and create a brand capable of winning over new customers, you need to generate engaging and informative content that’s both search and user-friendly.
Customers are always on the lookout for helpful tips, interesting blogs, newsworthy articles and relevant content online. If you want to get real exposure on the web, traditional SEO alone isn’t enough. Today, you need a blend of onsite optimization, social engagement, and strategic content marketing if you want to create an online presence that truly promotes your brand, drives traffic to your site, and creates new customers for your business.
Content Marketing that’s designed to impress your target audience is capable of not only building brand awareness, boosting engagement and driving business–it’s also an essential component of how algorithms see your authority and determine your rankings.
Each day, Google’s +1 button is pressed over 5 million times, there are over 1 billion active users on Facebook, over 340 million tweets and LinkedIn continues to host the world’s largest network of professionals online. Your customers are all using social media to find the products and services they need and to engage with brands they like. These platforms provide you with infinite ways in which to build your brand, keep your business top-of-mind, and engage both loyal and potential customers.
Our social media marketing team creates dynamic campaigns that connect you with thousands of customers looking for your business. We build your online community, promote your brand, and help you drive real engagement on the platforms that matter most for your business—whether its Google+, Facebook, Twitter, LinkedIn or more.
Social networks give your business what many other sites don’t: the perfect platform for effortlessly engaging leads and customers — helping you keep leads interested, boost customer loyalty, and increase conversion.We create an integrated social media strategy tailored around your brand, your audience and your specific goals.
Local Search Optimization Service
The Internet has transformed the way local companies can and must do business. Gone are the days of local business being able to rely on the Yellow Pages to get their phone ringing and to drive customers to their door. Only 2% of US consumers use the Yellow Pages to find the local products and services they need.
Today, your customers are using local search engines to find local products and services nearby. In fact, there are more than 5 Billion local searches on Google every month, 61% of which result in a direct purchase at a brick and mortar business. That’s why Local Search Optimization is one of the most effective ways of advertising your business today – it gets you found online when it matters most.
At National Positions, our marketing consultants utilize Local Search to get your business found at the top of the local search results on Google, Google Maps and mobile devices so that you can stand out from your competitors and start attracting more customers in your area.
Getting found online is key for local businesses looking to grow their reach and attract new customers in their area. But with 75% of searchers never making it past the first page of the search engine results, paid advertising is becoming crucial for local businesses looking to get found in the competitive online market.That’s why we designed our LocalPromote platform in order to ensure your customers—whether they’re looking on the web or on their mobile devices—are seeing your text ads whenever they search for the keywords that matter most for your business.