Local SEO
Local SEO concentrates on the search results of your local area, to get you on the prime top position.We will set up a complete and in-depth profile, claim and optimize your business listings on Google, Bing and Yahoo! And our experts will get you featured on the top directories and apps like Yelp, Foursquare and Google Maps (Google + Local), and post your business listings across 100+ relevant online directories. We will also continuously monitor your directory listings to keep you at the top in the local listings.
Email Marketing
Email Marketing is not as complicated or as ancient as the mainstream believes it to be.It basically is the process of List Building, meaning storing all your business contacts and prospects into one list, segmented (if possible) by the stage of their Lead Statues, i.e. cold leads, hot lead, waiting to sign contract, one time clients, recurring clients etc.By having such a list handy, can automatically set which clients get which offers, and when. And for which category of clients you’d want to give 10% off, and which 13% or just 7%.
You’d be able to get all your email written before-hand and set up, so it will drip into the clients inbox at set intervals in time. At first each day, then 2 times a week then once a week etc.Email Marketing is mainly used to help nudge a prospect towards a sale, to become a client. It is still very efficient and highly profitable when done correctly.Another way Email Marketing is utilized is for Newsletters, Weekly, Bi-Weely, Monthly or Quarterly sent to all clients and prospects, to keep informed on topics they showed interest in. This is a component of Content Marketing as well.
PPC Management
Starting off your website campaigns with paid advertisements gets you first and foremost the best Traffic the fastest way possible.If you know who your prospect is – and you’d get that information at the strategy level – you’d (1) place very low-priced ads where they frequently visit, (2) you would try a few ads to see which words/graphics gets you the most conversions (actual sales, not just clicks), then (3) you’d know how much you profit from each client, so you can calculate how much you are allowed to spend on each of them as the Cost Per Acquisition.And we can also collect the data on the results to improve your odds, but even more importantly, derive from this information what your clients really need and want, and based on those proven topics build your SEO, keywords and your content strategy.