Additional Information
Because phone books are DEAD. Because you want more customers. Because when potential customers are looking for what you do, statistics say they go to Google to find you. See SEO search statistics and search engine market share that will blow you’re your mind. 86% of web traffic is driven by the major search engines i.e. Google, Bing, and Yahoo.
If your website can’t be found by the search engines, you don’t exist. You might as well not have a website because no one will be able to find you. That means the thousands of local customers searching every month trying to find you, will instead find your competitor(if they have done their SEO). Whether your site provides content, goods, information, or services, search engines are the only method of navigation for Internet users.
Search engine robots have a difficult crawling your website if it is messy and full of coding errors. Google will not rank your website high if it doesn’t like what it sees. This is where our SEO efforts are so crucial. 80% of users don’t go past the first page of Google. Again, if you aren’t page one, you don’t exist. And 89% percent of people use Google to find what they are looking for- not phone books.
Products and Services
PPC
PPC ads are the sponsored ads you see at the top and side of Google’s results. They are located above the organic results. PPC ads are a quick way to appear on Google while our SEO efforts are being performed(it takes time for Google to like your site-hence the 6-month minimum retainer). You only pay when someone clicks the ad that takes them to your website and you control how much you will pay per click. If the keywords we want to monetize are not competitive you can pay as little as 20 cents per click. For more competitive keywords, you can pay two or three dollars per click so you have to decide
Social Media
I believe Facebook and other social media to be crucial components in SEO going forward. Because Google doesn’t provide social updates and recommendations in its search results, Facebook is quickly becoming a popular way to connect potential customers to businesses. Thus, Facebook and other social media is now an integral part of any online marketing strategy.
84% of the entire US population is active on at least one social networking site. Over 150 million people engage with Facebook on external websites every month. You see why you need to have a presence on Facebook! Its been said that the money goes where the eyeballs go and the eyeballs are going online to find what they need.
Search Engine Optimization
SEO is the practice of optimizing a website by improving the internal and external aspects in order to increase traffic to your site from search engines. Page One SEO takes a broad and general approach in practicing SEO. Optimizing a web site for search engines like Google requires looking at hundreds of unique elements on and off site. So, in short, SEO is me pushing your website to the top of Google so when potential customers are searching for what you do – they find you!