Pay Per Click
The process of pay per click advertising is the ability to “purchase” keywords or key terms that are commonly used for your targeted audience. By doing this properly the search engine displays your ad and website link either at the top of the page results or down the right hand side of the page.
At Pine Street Media, we do not use automated software to build and optimise your pay per click campaigns. Every single campaign is custom designed by your Google AdWords Qualified Professional who will closely monitor your campaigns to ensure they are generating new business leads and return on investment for you at the most cost-efficient rate.
PPC is a great way to target your specific demographic of online users directly with relevant information and keyword terms. When users perform a keyword or key term search using a search engine, they are generally looking for something in specific. By producing relevant ads that meet the user’s needs, you can direct highly relevant, higher converting traffic to your website.
SEO techniques have instant benefits when applied to a company website. All business types can benefit from SEO because their website will be ranked higher in the search engines, relevant to their product or service.Websites are easily found: online consumers browse through sites they believe are relevant to their search term and in most cases won’t look further than the first page of search results. Implementing SEO means your site will be listed on Google, thereby ensuring your website is easily found.
There is increased traffic: having your webpage rank high in search engine results ensures more relevant consumers visit your site. A more visible site means increased traffic volume.Global / Local reach: websites using SEO techniques will be found easily, generate more traffic and widen consumer audience. A website that ranks highly will have more accessibility and therefore have the ability to reach a wider audience.
There are more customer inquiries and productivity: from the increased traffic to your site, your business will notice more customer inquiries and productivity. Instead of just hoping for sales leads, with SEO your website will generate quality leads from its top location.
Social Media Marketing
As the media landscape evolves your businesses digital strategy and online marketing plan becomes more important each day. Social media marketing is now an essential platform to increase your brand awareness and develop deeper relationships with your target audience.
You may have been wondering why social media and even what is Twitter? Even though you may not engage in regular social media activity, it’s fair to say that a large percentage of your best customers and more importantly the customers that you would like to attract are actively frequenting social media networking sites daily. As your customers media consumption habits change it is critical to ensure that your business has access and visibility to your potential customers on their smartphone, tablet or computer device.