We’ve been growing digital businesses since 2002, and the most commonly cited obstacle to growth is the site and platform. Over the years we’ve heard the words and phrases, “fragile”, “slow”, “complex to change”, “lacking in capability” and “dated platforms” more times than we can share. Ultimately, these and other site shortcomings hold back your ability to trade, market, analyse and perform, all of which are the levers to growth.
We’ve helped hundreds of companies to succeed in digital marketing over the years. Our client list includes FTSE, NASDAQ and NYSE listed companies, as well as charitable organisations and government bodies. We work with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, entertainment, gambling and real estate.
If we have data, let’s look at data. If all we have are opinions, let’s go with mine”. Sadly, many companies are only scratching the surface with their analytics and data strategy, and so good actionable data tends to be an exception rather than a rule. This means the same formulas get repeated.