Internet marketing has become one of the top sources for advertising. Yellow Pages, magazines, coupon books, newspapers and most printed advertising are becoming obsolete. Looking for your product or service use to be through these types of advertising. Companies like the Yellow Pages held clients hostage with their yearly fees. You would get a small ad that would cost hundreds or even thousands of dollars a month to be in the Yellow Pages. The Yellow Page book has gotten smaller and smaller each year. If you wanted to find something you pulled out the big yellow book. If a company grew and moved to a larger place, you could not change your address with Yellow Pages until the next years printing. You can change your advertising online at any time. Yellow Pages are difficult to track and have limited tracking options. Online marketing offers extensive tracking options.
Yellow Pages reach can only go so far, and if you advertise in more than one directory it can get very expensive. Online marketing has an unlimited reach and is very cost effective. Searches with Yellow Pages were done just that way through the actual book. With today’s technology we have cell phones, tablets, and computers to find what we want, and it is almost instantaneous.Coupons have always been a source for people to save. Newspapers, local coupon books, and magazines still offer these deals, but with the growth of Groupon and Living Social and dozens of other online deals out there it has made clipping coupons a thing of the past. You now have the ability to download your coupons on your cell phones and tablets.
Through the internet and search engines like Google,Yahoo, and Bing the amount of people that can actually find a type of company they are searching for is 5-10 times higher. 76% of people begin their search for a business on the internet,and 97% of consumers search for businesses online. As the Yellow Pages get smaller and smaller the search engines get more traffic. It has become apparent that the internet is the place to advertise.
Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.
Social networking websites allow individuals to interact with one another and build relationships. Sites such as Facebook, Twitter, Linkedin, Pinterest, Google Plus+, Tumblr, Instagram, Vk, Flickr, and Myspace being the top 10 social sites with a combined following of over 2.2 Billion people per month gives a’lot of opportunity for business owners to grow through Social media.
National SEO and Local SEO are very similar in approach; however, National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. Also, National SEO is much more competitive, as the number of companies is much greater at the national and global level, especially with broad keywords. Due to the increased effort that National SEO requires, it costs more than Local SEO; however, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.
What is National SEO? A companies success depends on a National SEO strategy that incorporates effective link building strategies. The major search engines like Google, Yahoo and Bing consider links to be a vote of popularity and reward you for the volume of relevant links to your website. External links to your website, the wording of anchor text links, and the overall popularity of the linking sites are all important factors for National SEO. Google values inbound links as both a trust metric and a relevancy metric when determining search engine rank.
SMS stands for short message server, or otherwise known as text messages. SMS Marketing, also known as Text Message Marketing is a marketing method that allows businesses use text message to send messages like specials, coupons, promotions, alerts, and so forth directly to their audiences’ mobile devices. These permission-based text messages are highly targeted, and are usually opted-in by mobile device users that want to receive text messages from businesses.
SMS marketing has quickly become a marketing sensation sweeping the nation and with good reason –it really works!According to recent surveys, 2/3 of the world uses text message servicing. This equals approximately 4 billion people. With so many people with cell phone in hand, and actively using SMS messaging, you can be certain that your marketing efforts will pay off.Fast Response Time SMS Messages are instant, allowing you to reach your audience instantly,Four minutes. That is the average time that it takes for an individual to open a text message they’ve received on their phone. This is compared to 48 hours for email messages. When it is fast, instant communication that you seek, SMS marketing makes it possible.
The average number of times an individual looks at their cell phone in a day is 150. This means they’ll certainly be aware of your message quickly after it has been sent.According to recent surveys more people prefer receiving messages via their mobile than through any other source. The findings also reported that users are 35 times more likely to redeem a coupon sent to them via SMS marketing. This is one of the very interesting SMS marketing facts all businesses can appreciate.With SMS marketing you can easily build your brand. Provide customers with an offer that will really entice them to visit your business and you can keep them with the right techniques in marketing.SMS marketing is effective because there are more cell phones than PC in this world. And, it is more successful than other forms of marketing. What are those success rates? SMS marketing offers 95% success rates!