Social Media Marketing
Recent years have seen the rise of a new form of online promotion – social media marketing. Now that the majority of people have access to the web, the demand for social destinations has grown into a giant opportunity for advertisers to reach consumers of all ages and tastes.
Some sites, like Flickr (for sharing photos) and YouTube (for sharing video) create communities by giving visitors the opportunity to vote, comment and recommend to others. The use of sites like StrumbleUpon, Digg, etc also allow people to create links to their favourite destinations, stories, news, pictures, video, etc.
The spread of viral information via these sites can be phenomenal! A funny or controversial video can spread rapidly across the web reaching millions of consumers.However, the biggest success in social media is Facebook. It has become so big that it is, at the time of writing, the third most popular site on the web with 800 million members – and that number increases every day! As to the advertising potential, Facebook is up there with Google and YouTube in the number of searches performed.
If you have products for sale in the real world, you should consider having an ecommerce shop.The great advantages to trading online are that you do not need prestigious premises or highly trained sales staff. As long as you have somewhere safe to keep your stock and a good helpline for customer questions, you can compete with much larger competitors and potential customers will not be aware of any differences.Imagine the feeling when you go to work in the morning and see orders waiting to be filled – with the payment already in your bank account.