Occupancy Marketing Ltd - Edinburgh
Occupancy marketing is the company serving with the finest SEO for the wanted clients. Effective Search Engine Optimization (SEO) is the cornerstone of any successful online marketing campaign.
As internet marketing specialists, we will work with you to make your website as attractive to search engines as possible, in any language. The result of this is an increased exposure in search results, an increase of visitors to your website, and more opportunity to turn website visitors into clients. This concludes to more direct bookings for your hotel.
This is done by a number of ways, looking at everything from the set-up of the website (hosting, domains, etc.), the coding of your webpages (how it’s built); and of course the all-important copy on the website pages as well. To support, we run Keyword Research to uncover popular keywords which do not appear on your website, but is being used by your target market to pursuit. We then work with you on how to include those missing keywords on your website to build more number of visitor traffic.
Having a brief look into the website, we then look to attract other websites to link to the client’s website (through a process called link building). This is done to specialize in the travel sector; we’re experienced in helping our clients to make the most of the unique opportunities presented through the seasonal trends enjoyed by the travel industry.
We’d be happy to get in contact with you through Search Engine Optimization on +44(0)131 718 4510 and feel free to talk to us.
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Business Operation Hours
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Monday
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9:00 AM to 5:00 PM
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Tuesday
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9:00 AM to
5:00 PM
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Wednesday
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9:00 AM to 5:00 PM
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Thursday
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9:00 AM to 5:00 PM
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Friday
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9:00 AM to 5:00 PM
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Saturday
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Closed
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Sunday
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Closed
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Other Services:
- Social Media Marketing
- Content Marketing Strategy
Additional Information
Online Advertising
Paid search marketing presents a myriad of channels and techniques for reaching potential customers, and driving instant traffic and direct bookings to your website.
From sponsored listings in search engine results pages, to video advertising, social media promotions, advertising on TripAdvisor, remarketing campaigns and so on, there are a myraid of choices for online advertising. A structured online advertising program is crucial for identifying and taking advantage of the commercial opportunities available.
We work with a number of popular brands; Bing, Yahoo, Google, Facebook, LinkedIn and You Tube, to name just a few. We can:
• Set up appropriate monitoring for success reporting Protect your brand
• Reduce Online Travel Agents (OTA) commissions
• Drive direct bookings
• Market your website to new audiences
• Train your team to take over this function
When you’re paying to appear online, it’s vital that you can measure your return-on-investment (ROI) to ensure confidence. We use sophisticated measures to ensure that your ROI remains positive, and our expertise can help reduce the cost of your online advertising.
For example, did you know that Google offers free translation for Pay Per Click (PPC) adverts into French, Italian, German and Spanish? We can ensure that your campaign is set up, quality checks of the translations take place, and associated translated landing pages are created to support the customer journey.You can be rest assured, as we are a Google AdWords Certified Partner, awarded to those who understand how to make the most of paid search campaigns.
Products and Services
Search Engine Optimisation (SEO)
Effective Search Engine Optimisation (SEO) is the cornerstone of any successful online marketing campaign.As internet marketing specialists, we will work with you to make your website as attractive to search engines as possible, in any language. The results of this is an increased exposure in search results, an increase of visitors to your website, and more opportunity to turn website visitors into customers. This culminates to more direct bookings to your hotel.
This is done a number of ways, looking at everything from the set-up of the website (hosting, domains, etc), the coding of your webpages (how it’s built); and of course the all-important copy on the website pages as well. To assist, we run Keyword Research to uncover popular keywords which do not appear on your website, but is being used by your target market to search. We then work with you on how to best include those missing keywords on your website, to build visitor traffic.
Having tackled the website itself, we then look to attract other websites to link to the client’s website (through a process called link building). Because we specialise in the travel sector, we’re experienced in helping our clients to make the most of the unique opportunities presented through the seasonal trends enjoyed by the travel industry.We’d be happy to talk you further through Search Engine Optimisation on +44(0)131 718 4510.
Languages Spoken
English