Straight North

PPC management requires strategic skill and meticulous implementation overseen by experienced PPC managers. From keyword research and strategy to A/B split testing, our professional PPC management services continuously improve your campaign.

If you’re wondering why PPC isn’t paying off for you, talk with us to learn why we’re the best PPC agency to boost your lead generation and revenue.Get Your PPC Campaign on the Road to Success Pay-per-click (PPC) advertising is a faster route to increasing website traffic and generating leads than SEO. In exchange for paying each time a visitor clicks on your ad, PPC lets you jump to the head of the line on Google and Bing. With the right budget and strategy, you can obtain immediate high visibility for even the most competitive and lucrative keywords.

Straight North, a leading PPC management company, possesses unparalleled experience and skills in PPC campaign management. We help your business grow by delivering measurable, cost-effective and quick results. When you work with us, you get:

More Sales Leads and Online Revenue
This is why most clients invest in PPC to begin with, but continuous campaign improvement and expert tactical management are required to boost click-throughs and conversions over time. Our professional staff of PPC management specialists knows how to accomplish this.

Better Sales Leads and Online Revenue
Straight North tests every campaign with the goal of reaching an ever more relevant target audience, as well as an ever-larger one. Better-quality click-throughs lead to better sales leads and bigger orders. Through continual refinements in keyword selection, ad messaging, landing page content/design and technical campaign management, we find better audience segments.

High Campaign ROI
The impact of more PPC leads and better PPC leads: more sales and better bottom-line results. We earn our fees by producing profitable results for clients.

SEO Insights
Straight North uses the results of PPC campaigns to strengthen SEO campaigns. PPC provides useful keyword data, an understanding of the effectiveness of various calls to action and promotional offers, and information about the popularity of various client products and services. SEO and PPC are powerful Internet marketing tools on their own, but when we merge them, we often see results greater than the sum of their parts.

Improved Sales Performance
We encourage our clients to keep their sales leadership teams wired into our PPC campaigns. This gives client sales departments valuable insight about which products and services are drawing attention, and which offers generate interest. In addition, because we validate PPC inquiries by reading every form and listening to every phone call generated by the campaign, we draw the client’s attention to high-quality leads, empowering them to take action while the leads are still hot.

Branding Benefits
PPC is an extremely affordable option for extending brand awareness and building brand credibility. During our PPC campaigns, search engine users see the client’s name repeatedly for search queries related to what it sells. Even when no direct or immediate conversion from a PPC ad occurs, the totality of ads in the campaign adds up to an ever-increasing pool of target prospects favorably disposed to do business.

Competitive Edge
Straight North’s PPC campaigns give our clients visibility over competitors on SERPs (search engine results pages) and prevent competitors from acquiring click-throughs on searches for your branded terms. Although competitor campaigns (campaigns targeting another company's branded terms) are not a good practice, many companies engage in them, costing reputable companies like yours leads that should be coming to you.