graphic design, logo design, advertising agency, creative agency, packaging design, branding, brand design, digital design, website design, design agency When rebranding, rather than working with a blank canvas, you have the benefit of being able to assess how things currently stand.
Percept is a branding agency in Sydney who can help you at this stage with a visual audit, evaluating what has equity, what should stay and what needs to change.Depending on the results of the audit, your rebrand could be an evolution or revolution. Either way, the outcome will have the aim of making a clear statement in terms of your repositioning within the marketplace and signal your intent for the future.
We often speak with people who feel that rebranding may pose a risk to their business. We firmly believe the opposite applies in most cases, as it presents a fantastic opportunity to reinvent yourself in the eyes of your employees, industry and customers.It’s a great excuse to communicate the good and address any perceived negatives in a positive light. It provides the chance to signify a change for the better both internally and to the outside world.The decision to rebrand shows all stakeholders that the company has assessed itself, improved any short-comings and has actively chosen to move with the times by reinventing itself for the better.