SEO brings increased sales, increased profitability, and increased cost efficiency for our clients.Using our own implementation methodology which has been refined and sharpened over the last 7 years, we continually exceed client expectations. The five core areas of the Firstlincoln search engine optimisation strategy are Keyword Strategy, Site Architecture, Content Optimisation, Link Building and Activity Report.
Social Media Management
Firstlincoln gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social media each day between consumers and their brands within their target markets with our Social Media Management.There’s no getting around it — customers today are talking about your business on social media — either hoping to interact with you directly, or sharing opinions with others about their experiences with your business.
Pay Per Click Advertising
Pay Per Click Advertising (PPC) is web based advertising, and a key method of online marketing. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click is a method for placing an advert on a website search network to help attract customers to your particular business offering.
Pay Per Click (or Paid Search as it’s sometimes known) is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.
Display Advertising & Banner Ads
Online or display advertising has a key role to play in engaging your customers and driving your audience towards conversion. In addition, this is a compelling channel to drive brand awareness and brand perception. Firstlincoln believe that this can only be done successfully if user journeys are mapped out during the campaign planning stage so that the messages and creative execution are well targeted. Understanding your customer’s online behaviour will drive succes.