We would analyse your website at the high level. Does it promote your brand effectively and professionally? Does it clearly explain what you do and what benefits your clients enjoy when they use your products and services? Does each element of your website have a purpose and is this purpose beneficial to your goal? There are tools which tell us all this and guide website changes to be most effective for your business goals.
We would analyse the effectiveness of your marketing messages. Are you speaking in a language that elicits the response you expect from your clients? Can these messages be improved? Can we test improvements as we go to ensure all changes made, add value to your bottom line.
All our consultants are highly effective communicators, both verbally and with the written word. As we are in your office, working for you, we can produce all the content required for your entire online marketing end to end program. Producing effective content is often the biggest stumbling block for SMB marketing as business owners are always too busy, and copywriting typically falls outside an efficient “agency” style of product.
We have a range of strategies to get relevant visitors to your website, from Google and other sources. Our strategies are designed to get an increasing level of relevant prospect to your website, so they see and respond to your marketing messages in the manner you expect. These strategies are also designed to minimise risk. A major issue we see these days is business owners putting all their eggs in the one basket, for example putting all their budget into SEO. This creates a large business risk for times like Google algorithm changes.As we are working for you onsite, we have the ability to test and measure all elements of your lead generation campaign and ensure they work harmoniously together, generating the optimal level of leads for your business.
Brand and Reputation
Many businesses today have been built over many years of successful branding, either locally or nationally. These businesses win most of their business through the reputation they have earned in their industry and among their circle of prospective clients. Word of mouth referrals are an integral part of your efforts so brand and reputation are crucial to your business.
Does this sound like your business? If so, the standard SEO or Google AdWords products will probably not suit your business’s marketing style. Rather, you may be looking for an online strategy which enhances and extends your brand reach, keeping your logo and top level brand messages in front of your audience when they are online, complementing the traditional marketing you are doing.
We have online strategies that do exactly this. The real exciting thing about these strategies are that they are a lot cheaper to run from a media spend point of view, than a traditional pay per click advertising campaign.Further, the benefit of having an Onsite Online Consultant running such a campaign is that we are part of your team. We can assimilate very well with your other marketing personnel as we are there, working with you. So we make sure your online and traditional marketing efforts complement each other and that by working together with your marketing team, we can ensure critical marketing deadlines are met.