Google Adwords Pay Per Click
Google Adwords pay per click enables businesses to place their ads on Google search results page and its advertising network e.g. Gmail, Youtube and Singapore local sites like hardwarezone.com.sg, streetdirectory.com, MediaCorp.sg, AsiaOne.com.
Yahoo and Bing Pay Per Click
Yahoo text ads appear to the top and right of search results page. These ads can be very targeted and show only when your customers key in exactly the keywords you choose.
Banner advertising
Make a lasting impression on your customers with great graphics, use banner advertising! Attract more customers by displaying large image ads on websites in Singapore or around the world. Google’s display network spans millions of websites and can help you reach an even wider audience in addition to those on Google search.Google banner advertising is also available on pay per click basis, plus another option of cost per thousand (CPM). Text ads can also be shown on the Google Display Network.
You can choose to select sites to display based on keywords, specific websites or websites that are geared around certain topics ranging from sports, health, finance etc. If you know websites that your potential customers visit, use this great way to reach them via banner advertising!
Google remarketing/retargeting enables you to target ads to visitors who have been to your site. E.g. if a customer has bought a bicycle from your online store, you can opt to display cycling helmets to these customers when you have a promotion. This will help to increase sales by targeting existing customers or customers who have been to your site.Talk to us and see how we can use Search Marketing and banner advertising to get more customers to your business!
PPC setup process
If you are too busy to learn or lack experience in PPC, not getting your desired ROI on campaigns or unable to measure your current success, we can help. Your solutions are crafted using the following process:Current online marketing involvement (SEM/SEO/Social/Email/Blog).Desired marketing goals (sign up, purchase, downloads) and budget.Promotions planned.
Website analysis
Have you done a website analysis recently.Having difficulties knowing whether your online promotions are working.Imagine being able to see the following:Promotions customers are spending most time on.Pages causing customers to leave your website.Why the search engines are bringing customers to you.Pages that customers drop out from when checking out for purchases etc
Facebook advertising
Expand your advertising to social networks with Facebook advertising, here’s why:Over 2.5 million users in Singapore, very soon over 1 billion users worldwide.Singaporeans spend over 38 minutes per session on Facebook on average (Experian Hitwise, 2011).People trust recommendations from friends and family, above all other forms of advertising (Nielsen, 2012).
Mobile Advertising
Mobile advertising is by far the fastest growing segment of Internet advertising as more consumers access the Web by smartphone or other mobile devices.Google mobile ads appear on search results on its Search network, on content websites and on mobile apps. Here is mobile advertising works for your business:Business phone number is shown on an extra line, and customers can click and call your business directly.6-8% average increase in click-through rates for mobile ads.cost the same as normal clicks but customers who call are often more qualified leads.