We strategize and provide consultancy on digital marketing to enable our clients to be discovered by their customers via multiplatform digital discovery. This is because customers are now searching not only from their PCs, but now from their smartphones, tablets and via social platforms like Facebook, Pinterest, TripAdvisor and forums. On top of that, devices like thermostats and Smart TVs are also getting to collect information about users and being searchable.
Limited time to expand or even do any marketing.Lack experience hence waste resources.Lack manpower hence overwork staff, which affects morale.Unable to measure success hence unable to allocate budget efficiently.Lack strategy hence miss customer segments.Limited budget hence unable to invest in future.Assess your needs if the above sounds all too familiar: Are you worried about not spending enough on marketing.Are you concerned about the effectiveness of your current spending.Are you targeting enough customers.Do you know which pages attract your customers to buy most.Are your competitors found on Google when you key in your industry’s keywords, but you aren’t.
Online marketing offers:. Ability to track and optimize your ROI.Understanding which of your products sell well online.Increased online presence for your brand.Louder is NOT better. You want to target only interested customers. Traditional media broadcast messages to a general audience, while Google ads are only shown to people who indicate interest in a particular topic by keying in their search terms.
This makes ads relevant and useful in the same way as natural search results. This is highly effective as you only show your ads to people at the exact time they show interest in your products, hence making the most use of your marketing investment.With a TV/newspaper ad, you can only estimate/guess the number of interested customers your ads reach. ROI can be measured more accurately if customers need to specify something unique from the ad e.g. code to get the discount, which requires your store staff to measure diligently.With Google Adwords you can track clicks to your website, number of customers who sent email to you, time on your site (measure interest level) and the online sales from your online ads.